But, saying ‘sold’ is not really correct, because we don’t receive any amount of money – we’re not web stars, after all – in exchange for what we offer/provide. Such a product is produced, presented and – unconsciously – sold by us.

However, we should keep in mind that, despite the fact that our identities are not categorizable, when we decide to self-represent them in the space of social media, they immediately become goods to be sold. They are attempting to reduce to a standard – to a ‘common’ data – something that is not reducible at all: the individual identity of everyone of us. Identities ready to be profiled and goods ready to be sold.Īll the techniques that let those companies use this mechanism based on the accumulation of money – and, obviously, control over people – are called digital profiling of the users it’s purpose is to divide the users following their behavior.

companies that produce any kind of goods and services, that buy those data from web 2.0 companies, and invest a lot of money in building marketing strategies as personalized (and intrusive) as possible.

web 2.0 companies, that get data about users’ habits and relationships, in order to utilize them for commercial purposes.

In the case of a YouTuber, who is aware of what she/he does, part of the profit goes to her/him in the other case, when a ‘common user’ generates content, the profit of this activity – the self-representation, the self-storytelling – is in the hands of companies that belong to two categories: Let’s think over it: is sharing pieces of life and experiences with a relatively wide audience, something that many of us do everyday, even though we don’t have to manage a YouTube channel or don’t have scheduled topics to talk about? Then, what is the difference between a YouTuber, or a web star, and an ordinary social media user? Practices and habits are not that different, but, digging in depth of this matter, we’re going to discover that the political and economical implications of it are not the same at all.įirstly, the difference between those two profiles resides in the level of awareness that the people who generate content have secondly, it manifests in who is going to gain profit from this activity. As exchange for so much effort, for dedicating time and attention towards a YouTube channel and the people who are waiting for a new video, the YouTubers make a profit no matter the amount of money they manage to get: these people are monetizing their lives, their identities. – with their audience, which is often quite substantial. It’s quite interesting to analyze the profile of YouTubers: people who consciously decide to share pieces of their lives – choosing carefully the way to do it, how many things to say, etc. Written by: Fabiola Fortuna Are we all web stars?

Other restricted circulation items (bibliographies) may be checked out for three days.By Inte Gloerich, at 9:15 am.Bound and loose periodicals circulate for three hours to staff.Student Government DVDs may be checked out for seven days only there are no renewals.

The checkout period for CDs and videos is seven (7) days, with one renewal if the material is not placed on hold by another patron.Materials that have been placed on hold by another patron can not be renewed.If another patron has requested an item a Staff member currently has checked out, the Staff member will be sent an email, requesting the item be returned.

To renew items on a Staff account, they must be brought to the Circulation desk. Staff are asked to recognize the need to share limited resources with colleagues and students.

Staff has unlimited renewals unless the items have been recalled by another patron.

Staff has an annual due date which ends in the spring semester.

UNO Staff may have up to 120 books checked out at any one time.

Uno webstar